Well, this seems to be the #1 frequently asked question of all time here at White Coffee, and while the answer is no to the question, here's brief history on
how we named our company.
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In 1939, when David White, father of Irwin, grandfather of Gregory and Jonathan, founded his coffee business with some partners, the company specialized in office coffee supply and was known as the White-Kobrick Coffee Co. When White-Kobrick Coffee was formed in 1939, the company specialized in office coffee supply, gradually moving into food service. In 1943, David White went solo and changed the name of his operation to the White Coffee Corp. In 1950, David’s son Irwin joined the company and as coffee consumption continued to climb throughout the 1950s so did the fortunes of White Coffee.
In the 1970s, as coffee consumption declined, they dedicated themselves to a category they would help create: specialty coffee. During this period, White Coffee began giving educational seminars. Irwin White and his wife (and current company president) Carole and their colleagues began teaching people about the intricacies of coffee and the coffee business.
At the same time, White Coffee's food service business expanded dramatically.
Carole White became president of White Coffee in 1992. Jonathan and Gregory White, third generation family members, continue White Coffee's reputation for the finest quality products, innovative products annd packaging, aggressive marketing programs, a complete assortment of teas and other complimentary items, and the personal commitment and involvement to insure every customer's satisfaction. |
The cupping table surrounded by (l-r) David White, President of the
company from 1939-1966, Irwin White, who was President from
1966-1992, and Salesman, Harry Posner. |
The cupping table surrounded by (l-r) Carole White, president of the
company, Al Gaviria, our green coffee buyer and director of quality control,
Gregory White, vice president and Jonathan White, Executive Vice President. |
| vision statement |
| We are White Coffee ambassadors. We will treat our associates, customers and suppliers as partners with integrity, respect and responsiveness. As an industry leader, our success depends on exceeding our partners' expectations. |
| mission statement |
| White Coffee will grow our customers' profits by providing quality-based, innovative solutions to their ever-changing needs. Our mission is for every customer to be an ambassador of the White Coffee family. |
| the white coffee difference |
Our coffees are recognized industry-wide for their unparalleled quality. We offer:
- Quality Products - European prepared coffees (more carefully picked, screened and processed than most coffees), purchased directly from the source.
- Quality Green Coffee Tasting - Checked continuously before and after purchase to assure that every pound meets our uncompromising standards.
- Quality Roasting - State of the art computerized processing to insure consistent results on every roast.
- Quality Control Assurance - Extensive color, grind, and moisture analysis, as well as ongoing expert tasting to guarantee compliance with quality standards.
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